SR. ART DIRECTOR | Mach49

APR 2021 - DEC 2024

Mach49 helps Fortune 500 and Global 1000 companies develop successful new ventures, generated from within their organizations, facilitating the ideation, incubation, acceleration, and scaling of these "unicorns,"" to help them unlock new disruptive growth through Venture Building and Venture Investing.

As Senior Art Director in the Creative + Communications Team, I helped develop the creative and communications strategies for Mach49 and Client Venture Teams.

Highlights included:

• Collaborating with a team from Hitachi (web producer, developer, and brand officer) to design the ZeroCarbon website for Hitachi's Sustainability Net Zero initiative, providing page prototypes designed and built in Sketch, along with creating producing a hero video for the website's homepage.
• Creating the full spectrum of visual brand solutions for PortfolioT, a design & communications firm dedicated to an overseas client that provides digital solutions on a global scale. Spearheading a team of designers, solutions included website design, recrutiment video production and motion graphics, exhibition design and production, social media banner and post designs, and creating and designing the brand guidelines.
• Designed and developed the digital branding identity for CQuel, a software platform to help firms decarbonize real estate, launched by Hines Global Ventures, the venture arm of leading worldwide real estate company Hines.

Job duties included:

• Assist in developing the Mach49 brand and style guide for consistent usage.
• Develop public-facing online experiences, including the website, brand guidelines, social media, video/motion graphics, email campaigns, newsletters, and other lead generation programs.
• Assist the Director of Content in bringing together our methods, tools, exercises and learning materials into a clean, consistent, compelling package that will become the basis of a digital playbook.
• Work with Partners and external business development partners, to deliver visually modern and concise project proposals for clients.
• Operate as a resource to the C-Level executives to support keynote speeches and appearances at industry events.
• For client venture teams, collaborate with team UX/UI designers to develop any branding, websites, and marketing materials the teams need during their Incubation, and follow-on Acceleration.

CREATIVE MANAGER | Entertainment Partners

2016 - 2020

As creative lead for this global leader in entertainment payroll and digital integrated production management solutions for the movie and television industry, I guided all brand-centric creative projects from conception through to execution, production and all departmental processes, to ensure brand consistency throughout all internal and client-facing visual communications.

Highlights included:

• Led the creative direction and design of SmartStudio, EP’s flagship product suite of digital applications, which was a 360-degree large-scale, multi-channel series of marketing campaigns that encompassed a full range of deliverables; led every component of creative project management, from research, conceptualization, design, and production, to final implementation across all touch points.
• Created the base content and all visual deliverables for the very successful “W-2 Online” campaign, increasing user engagement from external clients by over 20 percent from the previous year.
• Created a logo, guidebook, brochures, poster, motion graphic spots, and other marketing campaign graphics for the annual ACA Open Enrollment campaign, which resulted in overall 97.5-percent employee engagement, up over 10 percent from the previous year.
• Designed all brand visuals and custom-coded the HTML/CSS for the responsive email templates of a broad-ranging series of emails for CASHét, an online payment app, for the launch of their exclusive partnership with Entertainment Partners, resulting in extensive brand awareness for CASHét throughout the entertainment production industry.
• Collaborated with the Communications team in creating the visual narratives for the company’s social media platforms; as a result, significantly increased followers, likes, and views. Created and designed a monthly comprehensive infographic to show the metrics in a reader-friendly, visually-digestible way for the Executive team.

SR. ART DIRECTOR | Kabbalah Centre International

2013 - 2016

Oversaw and led the design of a comprehensive variety of online and print materials for this global non-profit organization, including posters, flyers, logos, responsive HTML newsletters, and email campaigns. Supervised and mentored a team of junior designers and production personnel through various creative and technical initiatives.

Highlights included:

• Designed and collaborated in the implementation of UI/UX for the front end of the Centres’ new Media Request Center, an online portal where clients worldwide go to request, select, and edit their print and online projects; initial use results showed an average increase in project turnaround (from request to delivery of all project assets) of 2-days, based on a project turnaround average of 5 business days.
• Redesigned the Centres’ bi-annual, 64-page magazine; art directed and designed the editorial components on the next four issues.
• Redesigned and custom-coded the responsive HTML email newsletter templates for all Centre city affiliates.
• Designed the UI/UX for the mobile app version of a daily devotional prayer.

CREATIVE DIRECTOR | Rev Design International

2003 - 2013

Launched an independent creative design agency to provide a full range of creative services to an international clientele, each with culturally unique design requests. Handled every facet of design and production, client relations, branding initiatives, and all project management.

Highlights included:

• Designed and developed complete brand identity and all print and online marketing assets for DijlaNet – Iraq’s premiere Internet services provider, instrumental in driving DijlaNet to number one in consumer market awareness, and number one in total business subscribers; designed and collaborated on the front-end development the company’s website in English and Arabic.
• Successfully developed full-scale branding identity systems for a diverse set of start-ups in a variety of languages, including Arabic, French, Mandarin, and Spanish.