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PROJECT

Mach49

BRANDING IDENTITY SYSTEM

Mach49 is a Silicon Valley-based consulting firm that helps ambitious companies unlock new disruptive growth through Venture Building and Venture Investing.

Wanting to update their visual brand identity, the Mach49 Executive team tasked the creative team with creating a selection of visual directions from which to choose for the new visual brand identity. They eventually chose to use my abstract design concept, though with a few minor changes before building out all brand deliverables. I was able to build a brand guideline in short order, and as time was a luxury our creative team did not have, the brand evolved over time via a procession of projects, each contributing to the overall visual scope of the brand.

  • ToolsPhotoshop, Illustrator, Sketch, After Effects, Premiere Pro, InDesign, Keynote, Powerpoint