Entertainment Partners launched their Jump To It W-2 Campaign to bring awareness to their payroll clients to a sea-change in a process that was traditionally a cumbersome paper affair - acquiring a hard copy, filling it out, and snail-mailing it in on time - which is now available online, and can be processed and delivered within the time it takes to fill out the form.

Print and digital (static and motion) media were created to cover all channels, from posters distributed to client offices, to responsive HTML emails, to printed postcards mailed to all clients, as well as posts on all social media outlets.